Cochlear Clinic Finder

Cochlear Clinic Finder

Design Director / 2017

 

As a worldwide leader in hearing loss, Cochlear pioneered a technology that allows hundreds of thousands of people with profound hearing loss to hear again through the use of a surgically implanted electronic device, also known as a cochlear implant.

For those considering an implant, an important first step is visiting a clinic for a consultation. Cochlear’s existing online clinic finder was disjointed and ill-equipped to qualify candidates throughout the process. Our team was tasked with helping people learn about implant options and if appropriate, find a clinic that best served their medical needs.

customer journey

After interviewing stakeholders, subject matter experts, and hearing loss patients to further understand the problems and objectives, a design sprint helped us explore many solutions quickly.

Making it human

Making it human

It was paramount that this experience provided more than answers and directions- it needed to firmly address the emotional barriers that many candidates must overcome when considering surgery.

The solution was a persona-specific workflow that shared the success story of a cochlear implant recipient.

 

Who are you seeking treatment for?

It was paramount that this experience provided more than answers and directions- it needed to firmly address the emotional barriers that many candidates must overcome when considering surgery.

The solution was a persona-specific workflow that shared the success story of a cochlear implant recipient.

Who are you seeking treatment for?

3stories

First listen, then guide

First listen, then guide

Based on the answers provided, Cochlear could recommend specific implants and direct candidates to medical clinics that could perform the procedure.

Based off the answers provided, Cochlear could recommend specific implants and direct candidates to medical clinics that could perform the procedure.

desktopmocks

Research indicated that a large percentage of our users were young mothers researching hearing options for their children, and they often did so on their phone. A series of mobile-specific user tests lead to some key refinements before launch.

cochlearphones

Cochlear’s clinic finder grew into a strategic tool for building their brand, generating and nurturing leads, and ultimately helping people hear.

Cochlear’s clinic finder grew into a strategic tool for building their brand,  generating and nurturing leads, and ultimately helping people hear.

The team

The team

Garrett Kroll / Design Director

Grace Hartman / UX Designer

Alex Osterman / UX Designer

Garrett Kroll / Design Lead

Lucia Ulc / UI Designer

Brooks Wright / UX Designer

Douglas Yoder / DISH

Marc Paladino / DISH

Kevin Meyer / DISH

Jenny Suh / DISH